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You Don’t Have to Be Pushy in Marketing and Selling
Authentic business = sustainable income + authentic service
According to George Kao, the first coach that I learned about Authentic Business from, he explained:
An authentic business feels deeply meaningful, and financially supports you. It’s not just one you’d do for the money. The activity or topic is itself worthwhile to you, even if you had to do it for free. On the other hand, it’s not just about “doing what you love.” It is an Authentic Business, a true livelihood.- George Kao
I first learned about George Kao and his generous advice and tips on building an Authentic Business through a Facebook group for conscious business owners in 2017. I took one of his online courses and loved his calming presence and how he offered opportunities for interaction with other course participants during and even after the course has ended. His approach is vastly different from the pain-based marketing techniques I learned from the internet.
